Food links, Inauguration Day edition

Food science and studies…

Branding…

  • I bet that Heinz’s new package design will be nicer than Tropicana’s. For coverage of the Tropicana juice carton redesign see Serious Eats, Slashfood, Packaging Digest and Brand Week (or Google for more, of course). According to Brand Week,

The new packaging has 20 design trademarks and copyrights. It took 30 people five months to develop it. Three alternative designs were scrapped including a revised orange and straw version and a Pepperidge Farm-like depiction of an orange grove.

and

The design team…took half of a mid-season orange and created a cap that mimicked its peel in both color and texture. Because you have to squeeze it and turn it, “the cap symbolically represents the essence of the message which is that it the juice is fresh squeezed,”

I think that the Tropicana redesign looks bland and generic and to me the symbol of the orange with the straw did a better job at conveying the brand. Marketing and branding has long been among my interests too.

From Pepsi product to Coke product: Coke Sued Over Vitamin Water.

File under “cool stuff”…

And speaking of pr0n, though this goes under the categories of research and studies:

  • Women less able to resist favourite foods. What does this have to do with food porn? The image in the article borders on NSFW (not safe for work). Some mom is going to be writing a letter to the newspaper, calling the image obscene.  Or maybe it’s just my mind.

And strange news…

Locally…

In Taste T.O., beer aficionado Greg laments the lack of good beer drinking establishments in Toronto, using a TAPS Magazine article for inspiration. The piece takes the reader to Montreal and Halifax. Interesting read. By the way, I think that Greg  (and/or Sheryl) needs to create a Taste T.O. Twitter account.

At Forum Liberalis Carolyn Bennett asks:

“Many experts suggest that Canada needs a comprehensive National Food Policy. What do you think should be essential elements of such a policy in the areas of agriculture, fishery, environment, industry, transportation, health, food protection, food security, aboriginal affairs, international trade and international development? Are there any other areas you think should be included?”

Tell them what you think.

Finally…

Do bars serve beer floats? They should.

A blog post about what I’ve been cooking and baking coming soon and there’s a blog redesign in the future. I’ve changed templates but I want to do so much more.

Happy Obama Inauguration Day! We Canadians are thrilled.

National Hamburger Day and a lot of links

Today is National Hamburger Day. I’m totally ripping off another blog that I read (a blog that hasn’t yet posted about National Hamburger Day), but here are some hamburger links:

This Stuffed Fiesta Burger recipe came to my inbox today via Kraft Canada’s What’s Cooking newsletter.

A Caesar Burger recipe from the same source.

A photo of a basil burger that appeared at Slashfood yesterday.

A blog called A Hamburger Today connected to the Serious Eats website.

The history of hamburgers and hamburger facts according to Wikipedia and H2G2 (aka The Hitch hiker’s Guide to Earth, which I believe predates Wikipedia).

NPR on hamburgers, multimedia.

In other news, Continue reading