Earlier this month I received some cool promo swag from Dole & Matchstick Inc. When contacted about the offer I was told, “It’s for Dole fruit cups and we’d like to send you a kit for your review if you are interested”. I said yes and assumed that I’d get some kind of canned fruit product. I figured that if I didn’t like it, I’d give it to colleagues. I don’t accept every offer from PR companies, but I like Matchstick (they coordinated a scotch tasting for The Macallan in Toronto last fall) and I was curious.
What I got was so much more. My tweets about the package:


…Yes, there was food product with it but that seemed almost secondary because I wasn’t expecting the other stuff. They were extra gifts! Eco-gifts! Pleasant surprise #1!
More pleasant surprises:
It wasn’t “canned fruit” that I received, but packages of Dole’s new Fruit ‘n Crisp, 2 bowls per package, in 3 flavours: Apple Cinnamon, Apple Pear, and Peach. Here’s how Dole’s website describes them:
DOLE Fruit Crisps are satisfying bowls of juicy DOLE fruit in a fruit sauce, each with its own crispy, crumbly topping made with whole grain oats and brown sugar. When you are ready to enjoy, simply peel back the lid and sprinkle the topping over the fruit!
Packed in convenient clear cups with easy-to-open, peel-off lids, DOLE Fruit Crisps are a convenient anytime snack.
DOLE Fruit Crisps are delicious room temperature, chilled from the fridge or heated briefly in the microwave (our favorite way to enjoy them!)
If I’d read this before seeing that product I’d find a reason to be skeptical. I know that Dole makes whole fruit but I still associate packaged fruit product with “glorified junk food trying to look healthy”. Or, simply put, “healthwashing”. This leads me to pleasant surprise #3: None of the ingredients offended me!
Here’s the ingredient list for the Apple Cinnamon flavour:
Apples, water, whole grain topping (rolled oats, brown sugar, sunflower oil, wheat flour, spices, soy lecithin, natural flavours, salt), sugar, modified food starch, cinnamon powder, citric acid, ascorbic acid, caramel colour.
Sure, not the healthiest (it’s not a piece of fruit) and generally I don’t want to be eating “caramel colour” but as far as I’m concerned, that list is innocuous. (Update: see comments below.) I’m even impressed because it defied my low expectations – not like the ice cream tasting I did a few months back, in which I was aware that I was consuming junk, avoided one of the flavours because I couldn’t get past “blue” and called the company and their campaign out on healthwashing in my blog (“healthy choices”, my a**).
Worth noting though, is that the package recommends microwaving for 20-30 seconds. Microwaving destroys and denatures nutritional value of food. Furthermore, microwaving promotes the leaching of toxic chemicals from the plastic container. Plastic should NEVER be microwaved. The effect of microwaves on food may or may not bother you. It bothers me but I still microwave occasionally. In this particular case I didn’t love the packaging because I didn’t think that there was enough space in the fruit container to mix in the crisp.
How did it taste? I liked it but it was too starchy, too gloopy. I’d like to see this improved on. Less food starch. These would make good afternoon snacks or maybe something to eat while sitting on the couch with a movie or whatever TV show I’m catching up on. (I currently have many of those on the go, having recently abandoned a couple of comedies and started watching Sons of Anarchy and Game of Thrones.)
I don’t know what eco-swag has to do with Dole – maybe Matchstick had extra product around and thought that the food-only packages looked emaciated – but it was appreciated. The only connection I make is picnics: All of the eco-products were items for picnics (do I win money for making that association?) and maybe the idea is that people will take the Dole Fruit ‘n Crisp on a picnic. It’s a far stretch. One of the reasons I sometimes decline PR offers is that I don’t need more stuff around my apartment. Pleasant surprise #4: Not only did I receive stuff but it was useful stuff. At least, useful to someone.
I’ve been using the water bottle (it’s pretty, but I think I broke it and now it leaks). The lunch box and stainless steel food container will be gifted to my sister. The cloth sandwich bag & bamboo utensils are mine.
Unfortunately I seem to have only taken one photo. Usually I take a set but I can only find one in iPhoto. I guess I was busy and/or distracted, then forgot. The one above comes from Vicky, of blog Mom Who Runs.
And the one I took:
Okay, so it’s not actual fruit, but for a snack you can do much worse. Parents can put this in their kids’ lunchboxes without guilt. Hey, if I wouldn’t judge… (And often I inwardly do.)
Eat well, be well.


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