Dole packs pleasant surprises

Earlier this month I received some cool promo swag from Dole & Matchstick Inc. When contacted about the offer I was told, “It’s for Dole fruit cups and we’d like to send you a kit for your review if you are interested”. I said yes and assumed that I’d get some kind of canned fruit product. I figured that if I didn’t like it, I’d give it to colleagues. I don’t accept every offer from PR companies, but I like Matchstick (they coordinated a scotch tasting for The Macallan in Toronto last fall) and I was curious.

What I got was so much more. My tweets about the package:



…Yes, there was food product with it but that seemed almost secondary because I wasn’t expecting the other stuff. They were extra gifts! Eco-gifts! Pleasant surprise #1!

More pleasant surprises:

It wasn’t “canned fruit” that I received, but packages of Dole’s new Fruit ‘n Crisp, 2 bowls per package, in 3 flavours: Apple Cinnamon, Apple Pear, and Peach. Here’s how Dole’s website describes them:

DOLE Fruit Crisps are satisfying bowls of juicy DOLE fruit in a fruit sauce, each with its own crispy, crumbly topping made with whole grain oats and brown sugar.  When you are ready to enjoy, simply peel back the lid and sprinkle the topping over the fruit!

Packed in convenient clear cups with easy-to-open, peel-off lids, DOLE Fruit Crisps are a convenient anytime snack.

DOLE Fruit Crisps are delicious room temperature, chilled from the fridge or heated briefly in the microwave (our favorite way to enjoy them!)

If I’d read this before seeing that product I’d find a reason to be skeptical. I know that Dole makes whole fruit but I still associate packaged fruit product with “glorified junk food trying to look healthy”. Or, simply put, “healthwashing”. This leads me to pleasant surprise #3: None of the ingredients offended me!

Here’s the ingredient list for the Apple Cinnamon flavour:

Apples, water, whole grain topping (rolled oats, brown sugar, sunflower oil, wheat flour, spices, soy lecithin, natural flavours, salt), sugar, modified food starch, cinnamon powder, citric acid, ascorbic acid, caramel colour.

Sure, not the healthiest (it’s not a piece of fruit) and generally I don’t want to be eating “caramel colour” but as far as I’m concerned, that list is innocuous. (Update: see comments below.) I’m even impressed because it defied my low expectations – not like the ice cream tasting I did a few months back, in which I was aware that I was consuming junk, avoided one of the flavours because I couldn’t get past “blue” and called the company and their campaign out on healthwashing in my blog (“healthy choices”, my a**).

Worth noting though, is that the package recommends microwaving for 20-30 seconds. Microwaving destroys and denatures nutritional value of food. Furthermore, microwaving promotes the leaching of toxic chemicals from the plastic container. Plastic should NEVER be microwaved. The effect of microwaves on food may or may not bother you. It bothers me but I still microwave occasionally. In this particular case I didn’t love the packaging because I didn’t think that there was enough space in the fruit container to mix in the crisp.

How did it taste? I liked it but it was too starchy, too gloopy. I’d like to see this improved on. Less food starch. These would make good afternoon snacks or maybe something to eat while sitting on the couch with a movie or whatever TV show I’m catching up on. (I currently have many of those on the go, having recently abandoned a couple of comedies and started watching Sons of Anarchy and Game of Thrones.)

I don’t know what eco-swag has to do with Dole – maybe Matchstick had extra product around and thought that the food-only packages looked emaciated – but it was appreciated. The only connection I make is picnics: All of the eco-products were items for picnics (do I win money for making that association?) and maybe the idea is that people will take the Dole Fruit ‘n Crisp on a picnic. It’s a far stretch. One of the reasons I sometimes decline PR offers is that I don’t need more stuff around my apartment. Pleasant surprise #4: Not only did I receive stuff but it was useful stuff. At least, useful to someone.

Dole package

Photo credit: Momwhoruns

I’ve been using the water bottle (it’s pretty, but I think I broke it and now it leaks). The lunch box and stainless steel food container will be gifted to my sister. The cloth sandwich bag & bamboo utensils are mine.

Unfortunately I seem to have only taken one photo. Usually I take a set but I can only find one in iPhoto. I guess I was busy and/or distracted, then forgot. The one above comes from Vicky, of blog Mom Who Runs.

And the one I took:

Go Green lunch box(I got a different case.)

Okay, so it’s not actual fruit, but for a snack you can do much worse. Parents can put this in their kids’ lunchboxes without guilt. Hey, if I wouldn’t judge… (And often I inwardly do.)

Eat well, be well.

The Cutting Veg: The puns are taken but there's plenty to harvest

(All the “cutting veg” puns are taken.)

Last Thursday I volunteered at The Cutting Veg, an organic farm in Brampton, Ontario. I’m on their mailing list and for weeks have been wanting to volunteer but without a car I didn’t think it was possible. Another volunteer offered and to the farm I went. 7am pick up.

What images go through your mind when you think about farmers? Farm houses with rows of corn and livestock in the “backyard”? Silos? Country folk? Personally “Jewish farmer” always seemed like an oxymoron to me although I don’t know why (laugh at me if you wish, we all have preconceived notions).

Daniel Hoffman of The Cutting Veg lives in mid town Toronto (a few blocks from me) with his wife, who I met a couple of weeks earlier in a separate context and without her husband (the Jewish world is small). Every morning at 6am he drives to his farm, a large plot on McVean Incubator Farm, leased by FarmStart. At McVean Farm/FarmStart, new farmers receive access to the land, infrastructure, and equipment they need to raise crops and to process and market their products. By granting access to land and equipment at reasonable rates, FarmStart’s farm facilities allow new farmers to postpone major investments in land and equipment until their businesses start generating profit. The incubator model also helps participants to build the skills and knowledge that they need in order to make sound investments.

Other farmers who occupy land on McVean land include Matchbox Garden and Seed Co. and a beekeeper (you can see the hives in the middle photo of the bottom row).

There is no farm house. No toilet facilities either, except for an outhouse (nauseated by the smell the first time I used it, I chose to er, relieve myself hidden among the corn rows – harvest complete – the second time because when you’ve gotta go, you’ve gotta go).

Immediately beyond the farm and across the street are housing developments. Imagine living in your cookie cutter home with bee hives and rows of crops behind you. It’s picturesque. If it weren’t for the cookie cutter housing development – and the fact that I couldn’t live in the ‘burbs – I’d think that it was downright idyllic.  Row upon row of crops planted in phases. Crops such as cucumbers, kale, potatoes and carrots grow in multiple rows, planted at various times to mature and harvest at different times.

The biggest crop for The Cutting Veg is garlic. Their “Global Garlic Project” includes 10 different international varieties of garlic and they have over 10,000 garlic plants. They currently have 6 varieties of Organic Garlic available for order: Italian, Korean, Persian, Sicilian, Ukrainian, and Yugoslavian. I’ve bought a couple of these at the farmer’s market. As I learned from Daniel months ago, garlic can last for months stored in a paper bag (I keep mine in a cupboard and have started storing my onions in a cloth bag in a dark cupboard). Check out the the Cutting Veg’s garlic varieties and their characteristics here.

On the day I visited, we were picking vegetables for the Tikkun Adamah CSA, a joint project of the Cutting Veg Organic Farm and the Kavanah Organic Community Teaching Garden in Richmond Hill, Ontario.

Upon arrival I was assigned to cucumbers, which are surprisingly spiky. The spikes rub right off with light finger pressure. I guess that when you buy cucs at the store they’ve been rubbed of spikes.

Next was tomatoes – four varieties – and then two kinds of beans (see photo four rows down on the left). I sampled a couple of each as I picked just to taste. Along the way I asked many questions and hoped that I remember the answers. I learned that the orange flowers that I see packed in my salad greens serve the purpose of repelling insects and that the pie plates hanging from strings at the end of crop rows are to repel dear.

On a farm tour after completion of our pick I learned that buckwheat (left photo, second from bottom) is a natural fertilizer. We were allowed to sample purple kale, basil and other crops that weren’t being picked that day. Volunteers were then offered produce to take home: Anything too “ugly” to go to the CSA. Tomatoes, carrots, squash, garlic. Daniel also allowed us to go through the corn stalks and pick anything that was left over. I picked an ear of corn, stripped it, and ate it right on the spot.

Corn picking season is over. Garlic scapes are long gone. Pumpkins are coming up.

I learned a few things about organic farming. It felt great to be down in the dirt working. When my thighs got sore from squatting in the fields I sat cross legged as I plucked beans, shuffling to the side as I went. I also learned that while I was prepared with pants, sunhat, sunglasses, sunscreen and camera the next time I need to pack more water (a couple of brief dizzy spells in the heat reminded me to drink) and a canvas bag for my haul.

Want to sample some of The Cutting Veg yourself?

On Saturdays you can find their booth (minus Daniel) at Wychwood Barns farmer’s market. On Mondays he’s at the Sorauren farmer’s market.

Interested in volunteering? The Cutting Veg is always looking for volunteers. If you can spare just a few hours at least once a week during the day contact Daniel (647) 388-7444 or daniel@thecuttingveg.com.

The Cutting Veg has a blog.

What others are blogging about The Cutting Veg:

(I did take more. When I first started on the cucumbers I didn’t want to take my big camera out so I used my phone’s camera. None of those photos have been moved to my computer.)

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