Food science and studies…
Branding…
The new packaging has 20 design trademarks and copyrights. It took 30 people five months to develop it. Three alternative designs were scrapped including a revised orange and straw version and a Pepperidge Farm-like depiction of an orange grove.
and
The design team…took half of a mid-season orange and created a cap that mimicked its peel in both color and texture. Because you have to squeeze it and turn it, “the cap symbolically represents the essence of the message which is that it the juice is fresh squeezed,”
I think that the Tropicana redesign looks bland and generic and to me the symbol of the orange with the straw did a better job at conveying the brand. Marketing and branding has long been among my interests too.
From Pepsi product to Coke product: Coke Sued Over Vitamin Water.
File under “cool stuff”…
And speaking of pr0n, though this goes under the categories of research and studies:
And strange news…
Locally…
In Taste T.O., beer aficionado Greg laments the lack of good beer drinking establishments in Toronto, using a TAPS Magazine article for inspiration. The piece takes the reader to Montreal and Halifax. Interesting read. By the way, I think that Greg (and/or Sheryl) needs to create a Taste T.O. Twitter account.
At Forum Liberalis Carolyn Bennett asks:
“Many experts suggest that Canada needs a comprehensive National Food Policy. What do you think should be essential elements of such a policy in the areas of agriculture, fishery, environment, industry, transportation, health, food protection, food security, aboriginal affairs, international trade and international development? Are there any other areas you think should be included?”
…Tell them what you think.
Finally…
Do bars serve beer floats? They should.
A blog post about what I’ve been cooking and baking coming soon and there’s a blog redesign in the future. I’ve changed templates but I want to do so much more.
Happy Obama Inauguration Day! We Canadians are thrilled.
Noooooo!!! We hates the Twitter.
So did I until I joined. I find with social networking it’s best to adopt a “If you can’t beat ‘em, join ‘em” attitude.